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Gift Kindle eBooks in bulk with
Buy for Others
Optimize your time by purchasing once and distributing to many
What is Buy for Others?
Buy for Others is a tool for Amazon Business customers to easily purchase and distribute multiple units of Kindle eBooks. You can use Buy for Others to foster employee professional development, offer a customer incentive, or encourage engagement at a conference. Follow this step-by-step guide to get started.
Step 1: Select Kindle eBook quantity
a. Select Kindle as the book format.
b. Enter quantity and click "Buy for others".
Step 2: Checkout
Enter details and review before placing your order.
Step 3: Manage and distribute
Manage and distribute your gifted Kindle eBooks by clicking "Your Digital Orders" link in the order confirmation email or your "Digital Orders" within your Amazon account.
a. Download a spreadsheet. For mass quantity of recipeints, you can use Mail Merge learn more.
b. Select, copy and paste the redemption links.
c. Click "Copy link with instructions" to send directly to your recipient via email.
d. View status of redemptions. All unredeemed eBooks can be returned up to 60 days post-purchase.
Step 4: Recipient(s) redeems
Your recipient will receive a redemption link from you and prompted to sign into their Amazon account.
a. Select "Accept and sign in". Optionally, the recipient may pick a device and download the content during acceptance. Open any device with the Kindle App and begin reading.
Our team is here to help
Our dedicated Book advisors are here to help you determine what buying solution fits your needs. If you have need support, email booksenterprise@amazon.com.
Frequently asked questions
How many Kindle eBooks can I buy?
The maximum quantity you can purchase in an order is 999 copies of a single Kindle Book subject to quantity limits. If you would like to purchase more copies or multiple titles, you will need to place multiple orders.
What are the payment options on Amazon Business?
Amazon Business supports multiple personal and shared payment methods, including invoicing. Visit Amazon Payment method options for a full list of available methods and options. If you have trouble placing orders reach out to CSC.
How will I know my Kindle eBooks are ready?
Once the order is processed, you will receive two emails. Your Order Confirmation email will notify you once the transaction is complete, and the “Your eBooks are ready to go!” email will guide you to the redemption links once they are ready to send.
Can I return Kindle eBooks?
Yes, you can return all unredeemed Kindle eBook’s for a full refund up to 60 days after your original purchase date. Once you return unredeemed eBooks, no one will be able to claim the eBook copies associated with returned redemption links. We suggest communicating a deadline for your recipients to accept their copy.
Do I need a subscription or enrollment program to buy Kindle eBook?
No, our “Buy for others” feature enables customers to purchase Kindle eBooks in any quantity—no subscription, no minimum order, and no long-term commitment. Buy the eBooks you need, when you need them.
What countries currently offer bulk purchasing and distribution of Kindle eBooks?
Bulk purchasing and distribution of Kindle eBooks is available on Amazon Business and Amazon.com within the United States and on Amazon.com in United Kingdom, Germany, France, Italy, Spain, Brazil and India. Keep in mind that recipients must be in the country where the Kindle eBooks were purchased in order to redeem them.
How do I send multiple links to a large group of recipients?
To send out redemption links to multiple Kindle eBooks or to large groups of recipients, select "Download Spreadsheet" from the Manage eBooks page to download a spreadsheet with unredeemed redemption codes and book title. Fill in the recipient name and email in the corresponding columns. You can use Mail Merge using either Outlook (via Excel) or Gmail (via Google Sheets).
Do the copies of the eBooks/redemption links expire?
No, the redemption links do not expire and can be resent if recipients don’t redeem them. You can return all unredeemed Kindle eBook’s for a full refund up to 60 days after your original purchase date.
How do I know if a redemption link has been used?
To see if redemption links have been redeemed navigate to Your Amazon Orders, find the order in question and select “Manage eBooks.” Under status you will see if the links have been redeemed or not.
Can I buy one copy of a Kindle eBook and share it with multiple recipients?
No, Kindle eBooks are licensed for a single user. Only the recipient who redeemed the code will be able to access their eBooks from his/her Amazon account. Once redeemed, Kindle eBooks cannot be returned or reused. Customers agree to the Amazon Conditions of Use and Kindle Store Terms of Use when using “Buy for others.”
Do my recipients need a Kindle device to read Kindle eBooks?
While nice to have, Kindle devices are not necessary to read Kindle eBooks. Kindle eBooks can be read using the recipient’s phone, tablet, or laptop by downloading our free Kindle App to iOS, Android, Mac, or PC devices.
Do my recipients need an Amazon account to redeem their Kindle eBooks?
Yes, in order to accept a Kindle eBook, the recipient must have an Amazon account – if they do not, they will be prompted to create one when redeeming their Kindle eBook. Once they receive a redemption link, they may click to accept the prepaid eBook, log into their Amazon account, and choose to download the eBook to a device of their choice.
Can I buy Kindle eBooks in bulk on Amazon?
If I don't have an Amazon Business account, can I purchase Kindle eBooks in bulk through my Amazon.com account. Recipients do not need an Amazon Business account to redeem the gift.
What kind of features does Amazon Business provide?
See a full list of Amazon Business features
Is there a cost associated with creating a new Amazon Business account or merging a personal account into an Amazon Business account?
No, it is free to open an Amazon Business account. Amazon Business Prime requires additional cost. Learn more about Business Prime.
How do I create a new Amazon Business account?
Start by clicking Create a Free Amazon Account. Follow the steps to enter your information for your new Amazon Business Account.
What features are available for Buy for Others - Kindle Books?
- Purchase Kindle books for one or many recipients
- Download, manage, and send Kindle eBook redemption links to your recipients.
- Use Punchout with enhanced checkout
- Pay by invoice (PBI)
Other questions? Contact a dedicated sales book advisor for additional questions at booksenterprise@amazon.com
Need more help? Visit the Kindle Buy for Others customer support page or contact customer support