With such a large and physically distributed student body, the UT MBA program had a big logistics challenge: how to procure and distribute a diverse set of course materials to a highly distributed, mobile and digitally savvy student body.
Like many MBA programs around the country, the University of Texas MBA program in Austin offers not only a full-time MBA program but also offers courses to working professionals through their Executive MBA program located in Austin, Houston, Dallas and Mexico City. With such a large and physically distributed student body, the UT MBA program had a big logistics challenge: how to procure and distribute a diverse set of course materials to a highly distributed, mobile and digitally savvy student body.
To distribute course materials, they had to purchase and physically distribute (ship) printed textbooks, course materials and case studies. This meant ordering, storing, and distributing multiple textbooks and case studies to each remote classroom and then physically handing the materials out to each student. This process took hours and hours of cumbersome receiving, sorting, packing and delivering every quarter. Additionally, if the professor was using online course materials, an access code would need to be distributed and a tutorial session provided to all students on how to access each one of the different online course platforms—another time-consuming and, often, confusing process.
The staff of the UT MBA program knew there had to be a better way—that's when they came across Amazon's Whispercast, a free online tool for procurement and distribution of digital content. Adoption of Whispercast enabled the UT MBA program to quickly and effectively procure and distribute eTextbooks and digital course materials from a central location and deliver directly to their students' devices, including tablets, laptops, PCs and smartphones. Professors worked with UT administrators to purchase the digital content or convert their own original content for distribution.
Students have been thrilled with the Whispercast experience—course materials simply show up in their Kindle Reading App and can be read from most any device.
Students have been thrilled with the Whispercast experience—course materials simply show up in their Kindle Reading App and can be read from most any device. Their digital content is easy to find and accessible both online and offline. Plus, students are able to take advantage of study features included in the Kindle Reading App, such as Multi-Color Highlighting, Notebook, Flash Cards, X-Ray for Textbooks, Swift Navigation and Kindle's innovative text-to-speech technology. Professors love the large catalog of educational content available through Amazon, plus they can have their own materials (papers, articles, assignments and quizzes) distributed along with the eTextbooks.
Since its implementation of Whispercast, the UT MBA program has used the tool to cover its Evening, Executive, Dallas, Houston and Mexico City MBA programs.